Sheplers Revamps to Provide More Modern Options
Published Aug 17, 2009
Sheplers began in 1899 in Wichita and today has 19 stores, as well as booming catalog-based sales.
For more than a century, Sheplers has been serving the western wear needs of Wichitans.
But in the early 2000s, the company decided it was time to give its customers a few more modern options.
A major renovation of the flagship Wichita store was completed in 2007. While the store retained its selection of traditional western wear, it also “expanded offerings to consumers who are more interested in casual, contemporary, country style,” says Keith Harbrand, Sheplers vice president of marketing.
The company, which has 19 stores across the country, also revamped the store’s layout, separating the store into departments and grouping popular brands. The intent was to improve the store’s flow and make it easier for customers to find specific items.
That’s particularly true for customers in the market for boots.
“We have more than 100,000 boots in stock, for any foot size, any style preference and any wallet size,” Harbrand says.
The 50,000-square-foot store at 6501 W. Kellogg is open seven days a week.
Story by Dan Markham
Photo by Todd Bennett
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